2016 Black Friday, Online Shopping Creates a New Record-breaking History-Surpasses $3 Billion


USA Black Friday’s online shopping is continuing to grow, and this year will set a record. According to the latest report released by the Adobe, Black Friday’s total online shopping will surpass $3 billion. It is predicted that this will be the first time that mobile sales surpasses $1 billion, creating a record-breaking history. Adobe predicts the total online shopping sales will reach $3 billion 50 million this Black Friday, an year-on-year increase of 11.4%.

Obviously, mobile e-commerce companies play an important role on  creating record-breaking sales history on Thanksgiving and Black Friday. Main e-commerce websites, such as Amazon, Wal-Mart, Target and eBay, all point that an upward trend in mobile traffic and sales. For example, Amazon said that Thanksgiving Day mobile orders are more than last Cyber Monday’s . Wal-Mart said more than 70% of the traffic is from the mobile side on Thanksgiving Day. Target said 60% of Thanksgiving sales comes from mobile devices.

This trend also extends to the Black Friday. Mobile sales on Black Friday is expected to be $1.13, a year-on-year increase of 25%. Wal-Mart said 60% of Walmart.com’s Black Friday orders came from mobile devices.

Adobe said 56% traffic of major retail websites on Black Friday came from mobile devices. Among them, 47% from smart phones, 9% from tablet computers.

On the other hand, mobile sales has accounted for 40% of online shopping sales, of which 29% from smart phones, 11% from the Tablet PC. As of 3:00 pm EDT on Friday, the mobile sales has reached 680 million US dollars.

What’s funny is the data shows that the conversion rate of smart phones is less than Tablet PC and PC. Although the overall conversion rate is rising, but the smart phone conversion rate is 1.9%, lower than the Tablet PC (3.7%)and PC (4%). For reference, the average conversion rates for smartphones, tablets, and PCs during the holiday season were 1.3%, 2.9%, and 3.2%, respectively.

In addition, iOS sales are still higher than Android. The average order price for iOS devices is $ 144, compared to $ 136 for Android.

Adobe points out that the best-selling electronics are Apple iPad, Samsung 4K TV, Apple MacBook Air, LG TV, and Microsoft Xbox.

Although a new record is made, the E-business sector is still recovering from the downward trend following the US election. “The negative impact of online shopping has not yet fully recovered after the election, but consumers are coming back to online shopping,” said Tamara Gaffney, chief analyst at Adobe Digital Insights. “As Black Friday’s consumption grows, we expect Cyber Monday sales will be higher than Black Friday, becoming the largest promotional day ever, sales will reach 3.36 billion US dollars.”

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